TRACK 04

AI for Product Managers

Master AI-powered product management for the workloads that cannot fail — from strategy and discovery to roadmap, launch, and growth. Taught by operators who have spent decades shipping products and AI capabilities inside the global ten thousand enterprises. Build AI as a real capability, not a demo, and lead cross-functional teams through the transformation.

Duration
3 days
📚
Courses
3 courses
📋
Deliverable
AI product strategy playbook
💰
Investment
$997 — $3,500
WHO THIS IS FOR

Build Your AI Product Mastery

👔

Senior PMs & Directors

Leading product teams and need to integrate AI capabilities into existing products and roadmaps.

🚀

Associate & Mid-Level PMs

Want to level up with AI fluency and build an AI-powered PM toolkit that differentiates them.

⚙️

Technical PMs

Already work with engineering teams and want deeper understanding of AI/ML product patterns and trade-offs.

🎯

Founders Wearing the PM Hat

Building AI-native products and need structured PM frameworks to ship faster and more strategically.

THE 3-COURSE TRACK

Learn AI Product Management in Depth

Course 1

AI Product Strategy & Discovery

Define what to build, for whom, and why — with AI as both the tool and the product capability.

$997

Most PMs bolt AI features onto their product because leadership says "add AI." This course teaches you to think from first principles — identifying where AI creates genuine user value, validating with AI-powered research at 10x speed, and building product strategies that are defensible and differentiated. You'll learn to evaluate build-vs-buy-vs-partner decisions, understand AI model trade-offs, and write PRDs that engineering teams actually want to build.

Modules

  • AI product frameworks (AI as feature vs AI as product vs AI-native)
  • AI-powered user research at scale (synthetic users, interview synthesis, persona generation)
  • Competitive moat analysis for AI products
  • Writing AI-specific PRDs with model requirements, data strategy, and evaluation criteria
  • Build vs buy vs API: evaluating AI vendor landscape

Deliverables

  • AI opportunity assessment for your product/org
  • AI-specific PRD template with model requirements
  • Competitive landscape analysis
  • User research synthesis from AI-powered discovery
  • Product vision document with AI capability roadmap
Duration & Format
3 days • Video + live workshops
Prerequisite
AI Impact Essentials
Tools You'll Use
ChatGPT, Claude, Notion AI, Miro, Dovetail
Course 2

AI Roadmapping & Cross-Functional Leadership

Align engineering, design, data science, and leadership around an AI product vision they can execute.

$997

AI products break traditional PM processes. Sprint planning doesn't work when model training takes weeks. Stakeholder alignment collapses when nobody can explain why the AI "sometimes gets it wrong." This course teaches you to build AI-specific roadmaps, manage uncertainty, communicate trade-offs, and lead cross-functional teams where data scientists, ML engineers, and product designers all need different things from you.

Modules

  • AI product roadmapping: managing uncertainty, model iteration, and data dependencies
  • Stakeholder communication for AI: explaining accuracy, confidence, hallucination, and failure modes
  • Metrics and evaluation: beyond accuracy to business impact (precision/recall trade-offs, A/B testing AI features)
  • Leading cross-functional AI teams: bridging product, engineering, data science, and design
  • Responsible AI product management: bias, fairness, transparency, and governance

Deliverables

  • AI product roadmap with phased rollout plan
  • Stakeholder alignment deck for AI initiatives
  • AI product metrics dashboard design
  • Cross-functional RACI for AI product development
  • Responsible AI checklist for your product
Duration & Format
3 days • Video + workshops + stakeholder simulations
Prerequisite
Course 1 or equivalent PM experience
Tools You'll Use
Productboard, Linear, Claude, Amplitude, Mixpanel
Course 3

AI Product Launch & Growth

Launch AI features that users trust, adopt, and love — then scale them.

$997

Launching AI products is fundamentally different from launching traditional features. Users need to understand what AI is doing, trust that it works, and recover gracefully when it doesn't. This course teaches you to design AI onboarding experiences, build feedback loops that improve models, manage the cold start problem, and create growth flywheels powered by AI. You'll also learn pricing and packaging for AI features — usage-based, tiered, and value-based models.

Modules

  • Launching AI features: onboarding, trust signals, and progressive disclosure
  • The cold start problem: seeding AI products and bootstrapping model quality
  • AI feedback loops: using user behavior to improve model performance
  • Pricing and packaging AI: usage-based, seat-based, outcome-based models
  • Growth loops for AI products: network effects, data flywheels, and viral mechanics

Deliverables

  • AI feature launch playbook with go-to-market plan
  • User trust and transparency design framework
  • AI pricing and packaging strategy
  • Growth model with data flywheel design
  • AI product case study portfolio piece
Duration & Format
3 days • Video + launch simulations + growth workshops
Prerequisite
Course 2 or active AI product ownership
Tools You'll Use
Amplitude, Mixpanel, Claude, Notion AI, Figma AI, Statsig
YOUR LEARNING JOURNEY

From Strategy to Scale

1

Strategize

Define where AI creates genuine value, validate with users, and build an AI product strategy that engineering, design, and leadership can rally behind.

2

Align

Build AI-specific roadmaps, communicate trade-offs, and lead cross-functional teams through the unique challenges of AI product development.

3

Launch & Scale

Ship AI features users trust, design feedback loops that improve your models, and build growth flywheels that compound over time.

WHAT YOU'LL BUILD

Real Assets, Real Impact

📊

AI Product Strategy

A comprehensive AI opportunity assessment and product vision document for your current org or a product you want to build.

📋

AI-Specific PRDs

Templates and frameworks for writing product requirements that ML engineers, data scientists, and designers can execute on.

🤝

Cross-Functional Playbook

RACI matrices, communication templates, and stakeholder alignment frameworks tailored for AI product teams.

🚀

Launch Framework

A complete AI feature launch playbook covering onboarding, trust design, feedback loops, and go-to-market.

💰

Pricing Strategy

A defensible AI pricing and packaging model with competitive analysis and revenue projections.

🏆

AI Impact Certification

Complete all 3 courses + capstone to earn the AI Impact Foundation Product Management Track Professional Certification.

PRICING & ENROLLMENT

Choose Your Path

Course 1

AI Product Strategy & Discovery

Self-Paced
Cohort
$997
Self-paced, one-time payment
Enroll Now
Full-track cohort: $3,500 (live sessions + instructor feedback)

Course 2

AI Roadmapping & Cross-Functional Leadership

MOST POPULAR
Self-Paced
Cohort
$997
Self-paced, one-time payment
Enroll Now
Full-track cohort: $3,500 (live sessions + instructor feedback)

Course 3

AI Product Launch & Growth

Self-Paced
Cohort
$997
Self-paced, one-time payment
Enroll Now
Full-track cohort: $3,500 (live sessions + instructor feedback)

Get All 3 Courses + Certification

Original Price
$2,991
Your Price
$2,500
You Save
$491 (16%)
Get the Full Bundle
FREQUENTLY ASKED QUESTIONS

Questions About This Track

Do I need a technical background?

No. This track is built for product people, not engineers. You'll learn enough about AI/ML concepts to make informed product decisions and communicate effectively with technical teams, but you won't be writing code or training models.

I'm already a senior PM. Is this too basic?

Not at all. Course 1 covers foundational AI product strategy, but Courses 2 and 3 go deep into cross-functional leadership, responsible AI governance, AI pricing models, and growth mechanics that even experienced PMs rarely get formal training on.

Do I need to take the Foundation course first?

AI Impact Essentials is recommended if you're new to AI. If you already use AI tools daily and understand concepts like LLMs, prompt engineering, and model limitations, you can jump directly into the Product Managers track.

What's the time commitment?

Each course is a 3-day intensive — roughly 6–8 hours per day across video lessons, project work, and live sessions. The format is built for working professionals who want a focused sprint rather than a slow weekly cadence.

Can I apply what I learn to my current product?

Absolutely. Every deliverable is designed to be immediately applicable. Most students use their actual product or organization as the case study throughout the track, so you leave with real assets, not hypothetical exercises.

Does my enrollment fund a student scholarship?

Yes. Every professional course enrollment directly funds a full scholarship for an underserved student through the AI Impact Foundation. You learn AI product management. A student gets access to AI education, a laptop, mentorship, and meals.

Lead the AI Product Revolution

Join the waitlist for AI for Product Managers. Founding members get 30% off. Every enrollment funds a student scholarship.

Join the Waitlist Today
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